When designing a website, you should have your customers in mind. Remember that most of them are in search of solutions to their many problems. Allow your website to be the ultimate lead generation machine by first offering a solution to the problems that people have. These are things that both your potential and existing customers will want to read about. You should also look for ways on how best you can get hold of the warm leads.
If you are to get people coming to your website, give out things like coupons, reports and anything else that you feel that they would want to have. In return ask them for a way that you can contact them. They can give you their email addresses and their names. This is the first method of making your website the ultimate lead generation machine. But before you can get to this point, you should have a way of getting it to the forefront. A well designed website will bring in traffic.
For example, you can use the website that you have created to filter all leads that are coming from different online sources and with the help of powerful tools like leadpages, you can simplify the entire process. For example, if you want the website to be the ultimate lead generation machine, you can make use of referrals, search engine optimization, pay per click and article websites. The things that you can do with that website that you have designed are unlimited. Remember that the aim is to bring in traffic.