Puma City will rise again in Boston for the second time in just over a year.

The athletic gear company’s portable 11,000-square-foot store and nightclub, constructed with 24 red shipping containers, is being erected on Van Ness Street in the shadow of Fenway Park [map], the Boston Courant is reporting.

A spokeswoman at Puma’s North American headquarters in Westford confirmed the report, but declined to say when Puma City will open, what events will be held there or whether it again would be a temporary “pop-up” destination.

“The three-story structure will, like the original, house a Puma store and a bar, complete with drinks and traditional bar eats,” spokeswoman Kristina Fields said. “As construction is still under way, opening day and special events are still being determined and will be announced within a few weeks.”

Puma City was unveiled in 2008 in Alicante, Spain, for the start of the Volvo Ocean Race. It made its U.S. debut on Boston’s Fan Pier last year for three weeks in conjunction with the boats arriving in Boston Harbor after the sixth leg of the nine-month race.

An “evolved” version of Puma City was created in New York’s South Street Seaport to celebrate the World Cup from June 11 to July 11. It included two mobile container stores and a “village” atmosphere with a soccer pitch, the Puma Social Club and a beer garden.

Each of the 40-foot steel shipping containers that will comprise Puma City in Boston weighs 11 tons.

When it was at Fan Pier, the mobile space included an upper-level deck and hosted events including a burrito-eating contest, restaurant industry nights, DJs spinning tunes and happy hours.

Source: Niger1.com
LienPuma City sets up shop for second Hub stint Boston Herald